DIRECT is an integrated, fully customizable game publishing platform. We designed it to help game publishers drive revenue through direct engagement with your players, and to create a promotion and income opportunity every time players launch your game.

Watch this short video for an overview of DIRECT:

Seamless User Experience
Your players encounter a streamlined acquisition experience where they download, install, update and launch your game.* As a game publishing portal, DIRECT opens powerful and compelling ways to monetize your game(s). You can include offers that enable players to get free in-game currency, for example, and apply that to the game right in the launcher. You can also enable e-commerce and microtransactions, account management, community access and much more – all in the launcher.

DIRECT at-a-glance
+ Designed for game publishers
+ Robust, rich media launcher interface
+ Engage, promote and monetize your game(s)
+ Deliver games directly to your audience
+ Promote and pre-sell new titles
+ Generate revenue via ads in the launcher UI

When you integrate DIRECT as the launcher for your game, you can enable the interface to do things like promote items that players purchase and use in the game, promote other titles you have in your game library, or even pre-sell your upcoming game(s). Your gamers are engaged with the interface every time they launch your game, so the opportunities to interact and promote are virtually endless.

Flexible API Variations
DIRECT is available in three API variations: Javascript, Flash and Silverlight. It can be applied to wide range of usage scenarios such as a marketing and promotion platform built around a single game title, as a complete download manager for multiple titles and many other uses. We encourage you to contact us today to learn more about how our game publishing software can work for you.

*DIRECT is used in conjunction with CURRENTpro. For more information about download, install, update and launch functionality, please see the CURRENTpro page or contact us today to learn more.