NEWS

PLAYWHAT.COM IMPLEMENTS CLIENTLESS PEER-ASSISTED DELIVERY TO ENHANCE USER EXPERIENCE

Gaming Site PlayWhat.com Implements ION™ Media Accelerator from Solid State Networks to Reduce Costs and Enhance User Experience

TEMPE, Arizona – June12th, 2007 – PlayWhat.com, an emerging destination for game demos and media downloads, today announced site-wide integration of Solid State Networks’ peer-assisted delivery technology to provide the fastest content delivery available on the web.  PlayWhat.com is a website that specializes in providing a consolidated library of game demos and media-rich content for quick and easy download access from both Firefox® and Microsoft® Internet Explorer®.

“We’ve configured every download – demos, trailers and other media – to be delivered by the ION™ Media Accelerator peer-assisted browser plug-in, with custom PlayWhat branding designed for us by Solid State Networks,” said Todd Volz, Executive Editor for PlayWhat.com. “As a result of Solid State’s outstanding implementation that combines HTTP with the BitTorrent™ Protocol, file transfer speeds have skyrocketed, allowing us to deliver high-quality content to our customers at blazingly fast speeds. Needless to say, this makes for an exceptional user experience.”

Faced with increasing bandwidth demand, PlayWhat initially resorted to rate limiting its servers, which ultimately compromised the user experience. The company explored numerous options and determined that technology from Solid State Networks would dramatically reduce bandwidth costs, provide more reliable downloads for consumers, and significantly enhance its users’ experience downloading game demos, movies and video reviews. Solid State Networks elected to work collaboratively with PlayWhat in order to demonstrate the new clientless peer-assisted solution made possible by the ION Media Accelerator technology.

“This collaboration has been mutually beneficial in many respects.” Said Rick Buonincontri, CEO of Solid State Networks. “PlayWhat is an excellent showcase of a site-wide implementation of the ION Media Accelerator. We look forward to helping PlayWhat maximize their use of our DDN to further expand their network capabilities while helping them lower their per-unit delivery costs.”

“We’ve just launched streaming video reviews of games, and we couldn’t be happier with Solid State’s delivery of our video on-demand content,” Volz said. “The ease of integration coupled with high-performance results made Solid State’s peer-assisted technology a real windfall for us. The transition was seamless, and our users adopted the new download system quickly. We’ve received nothing but positive feedback.”

In its two years of existence, PlayWhat.com has steadily gained recognition as an outstanding provider of gaming downloads and information.  With the addition of streaming-video reviews, Playwhat intends to reinforce its reputation as the place you go when you want to “Know What to Play.”

About Solid State Networks

Solid State Networks is a developer of high performance distributed content delivery solutions. Solid State's offerings are ideal for the distribution of high-demand, massive digital objects, including PC and console video games, high-resolution video including feature films and television programs, music and software programs. For more information, please visit www.solidstatenetworks.com.

About PlayWhat.com

PlayWhat.com is a web site devoted to maximizing the user experience when searching for and downloading video game demos and media. PlayWhat.com believes the process of finding game demos and media should be simple, quick and streamlined.  By minimizing the number of clicks needed to find content and avoiding advertising clutter and not requiring registration, PlayWhat offers a superior, quick channel to content, unmatched by any gaming site. The site continues to grow, and will soon offer user forums, game ratings and a flood of top-notch video content.  For more information, visit the PlayWhat.com web site at www.playwhat.com.

Media Contacts

Richard Tso
New Venture Communications
650-343-2735
rtso@newventurecom.com

Todd Volz
Executive Editor
PlayWhat.com
todd@playwhat.com

BitTorrent is a trademark of BitTorrent, Inc., used under license.
Adobe and Flash are registered trademarks Adobe Systems Incorporated
Microsoft, Internet Explorer, Windows Media, and QuickSilver are trademarks or registered trademarks of Microsoft Incorporated